WE ARE SELFHOOD
Selfhood grew out of the male streetwear brand Revolution. Based on years’ worth of knowledge gained from producing sustainable male outerwear, we felt it was about time to provide the same quality of outerwear to the women. Selfhood took the durability and long-lasting design aesthetic known from Revolution and translated it into strong womens outerwear. During the years the style categories have evolved, first introducing knitwear, and later expanding with T-shirts, sweatshirts, and shirts. Still based on years of knowledge, gained from producing conscious male streetwear since 1995.
WHAT WE DO
Since 2016, we have searched the territory for our perfect spot in the market. We settled our goal on offering staple Nordic design aesthetics with a kick of the print- and color love you all know from Revolution. Our style is defined by urban everyday wear, delicious colors, casual and loose fits, with moments of unexpected details that bring the unique ‘Studio of Individualism’ vibe.
ELEVATED EVERYDAY STYLE
Rooted in slow fashion principles, we create conscious urban wear for the style-savvy individual. We’re not afraid to repeat styles, trusting our designs to withstand shifting trends. At the same time, we continuously evolve. Each collection builds on the last, but refined, expanded, and reimagined. With functionality, attention to detail, and responsible materials at the core, we craft pieces that are both aesthetically refined and suited for everyday wear.
