Privacy policy

A valid name, email address and shipping address are required to make a resercation and receive an order confirmation. In connection with the submission of your data it will always be stated whether the submission is voluntary or necessary for completing the desired action, such as the completion of a transaction in our web shop.

Selfhood keeps statistics about which areas of the site our users visit and which products the users prefer. This data does not contain personal data. Knowledge about the users' use of the website is gained with help from the collected data. This information is used to improve the website. We do use data about how our users navigate, to better understand how our users use, and from that we try to improve the website. We are not able to see where you come from or where you are going on the internet after you leave our site. Furthermore, we collect information about what products our users, as a unit, prefers. This information is also used to improve the website. We do not sell or otherwise disclose information about how our user navigate and use our website. We do not sell or disclose information about your purchase history to third party.

We will delete your personal data when we no longer need to process them. However, the data may be processed and stored for a longer period in anonymized form.

Your personal data is disclosed to partners of Selfhood who deliver services on behalf of Selfhood, for example in relation to send-outs of newsletters. These partners only process the personal data on behalf of Selfhood and in accordance with the instructions of Selfhood.

You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased or blocked. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller.

If you want us to update, amend or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at


We use cookies on Cookies are neccesary for the website to work properly. We use cookies to analyse how our website is used and to enhance and simplify your visit. Furthermore, we use cookies to execute orders in our webshop. The information provided in the statistics is anonymous and cannot be used to identify named users. Cookies can be deleted via the settings in your browser


It is safe to use credit cards online. When you use a credit card to purchase goods and services via our website, your encrypted credit card information is sent directly to Pensopay or Shopify payments via a secure SSL server (Secure Sockets Layer). Only Pensopay or Shopify payments can decode and read your encrypted credit card information. You have more rights when you choose to purchase goods over the Internet in relation to the purchase of general stores. Just remember to check your payment inquiries. You can refuse a payment without having to pay franchise taxes, if unauthorized persons have got hold of your card and used your credit card on the Internet.